Ledger offers himself a famous figure – While the customer data hack is still talking about it, Ledger is recruiting Ian Rogers , former head of digital at the world’s number 1 luxury, LVMH. Rogers arrives as Chief Experience Officer (CXO), having launched Apple’s streaming services in 2015 and assisted LVMH in its digital transition.
Ian Rogers, passionate about innovation
Ian Rogers has made a name for himself in the digital world for quite a few years now, notably by participating in the development of Apple Music and by being responsible for digital at LVMH . More than a precursor, Ledger’s new Bitcoin Legacy has repeatedly found itself at the border between disruptive innovation and abstract future .
“I vividly remember being the lunatic trying to convince people of these inevitable futures [cryptocurrencies]. (…) I have a feeling of déjà vu when talking to people about cryptocurrency. (…) It is obvious that digital currencies will be part of our lives and that they will change the face of finance. “
The cryptosphere attracts talent
This recruitment and the many similar cases bode well for the cryptosphere and its businesses. Crypto-businesses are becoming a realistic landing point for the top management of the most fashionable companies. Its forays into Yahoo, Apple and LVHM are making Rogers the perfect example in this area.
Beyond the simple prestige, this recruitment is useful since Rogers will supervise the services to individuals (B2C) at Ledger. This segment of the business has suffered for several months from the theft of customer data and numerous attempted scams resulting from it. Fake SMS campaigns targeting Ledger’s customers have been on the rise lately.